Bon Vivant Film, Digital Grater Card [video] by J. Walter Thompson Sao Paulo

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Grater Card [video]

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Industry Cheese
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Ricardo Marques, Rodolfo Amaral
Art Director Filipe Matiazi
Copywriter Fernando Christo
Released May 2013

Credits & Description

Advertiser: BON VIVANT
Category: Food and Non-Alcholic Drinks
Advertising campaign: THE GRATER CARD
Production Company: Casa (JWT/Casa)
Copywriter: Fernando Christo (JWT)
Production: Flávio Schafer E Eduardo Santini (JWT)
Production Company: Jwt (JWT/Casa)
Account Manager: Ricardo Marques (JWT)
Creative Director: Rodolfo Amaral E Ricardo Marques (JWT)
Art Director: Filipe Matiazi (JWT)
CCO: Ricardo John (JWT)
Client Brief Or Objective
Bon Vivant is a cheese specialized store. That’s where you can find owners and employees passionate about this product, and that’s why they love what they do. Our job was to share this feeling through something that would introduce the store to a large audience. The place’s owners wish something functional that people could carry and always remember Bon Vivant’s Brand. Like a business card.
Grater card could grate all sort of cheese, that’s why it became a great gift. 1,000 manufactured units were over within 2 weeks. “People came here, chose the cheese, paid, and then asked for the card. Many became customers after that. We had to set a minimum spent amount for the cards not to be over within 2, 3 days.” Says Beto Rogoski, one of the Bon Vivant’s owners. In other words: a simple business card helped reinforce Bon Vivant’s brand amongst its consumers.
What once was a limitation eventually turned into a solution for our job. We created grater business card. It’s made of light metal and has the shape of a classic business card. A unique piece able to grate all sort of cheese. That’s: besides introducing the store to the audience, we've created a useful appliance for the daily life of Bon Vivant’s customer. A true gift for cheese lovers.
We rethought up an old media by creating a new product. Grater Card was practical, convenient to be kept in the wallet, and very useful to grate all sort of cheese. By creating this unique piece, we created more than a mere business card: we made Bon Vivant’s brand part of the people’s daily life in an original way.