Bonds The Uncomfytale of the Hammocks of Misery by Leo Burnett Melbourne for Bonds

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Bonds The Uncomfytale of the Hammocks of Misery

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Leo Burnett Melbourne
Chief Creative Officer Jason Williams
Art Director Joe Hill
Copywriter Sarah Mcgregor, Garret Fitzgerald
Producer Kate Merrin
Production FINCH Sydney
Director Alex Roberts
Released February 2017

Credits & Description

Client: Bonds The Uncomfytale of the Hammocks of Misery
Media: TV
Comfytails is a new range of Bonds underwear aimed squarely at Aussie women in their forties. They're a group blessed with the wisdom to know that it's better to be comfy than to persist with the scratchy little hammocks of misery that characterised their underwear youth. They're not only waving goodbye to the g-banger (aka the dental floss of Satan), they're fully embracing a new era of being comfortable as well as being fashionable. Agency: Leo Burnett, Melbourne.
Media: TV
Category: Clothing & footwear
Client: Bonds
Agency: Leo Burnett Melbourne
Production: Finch
Country: Australia
Director: Alex Roberts
Chief Creative Officer: Jason Williams
Copywriter: sarah mcgregor
Copywriter: Garret Fitzgerald
Art Director: Joe Hill
Producer: Kate Merrin
Producer: AnnaTara Clark
Group Account Director: Amanda Nicoll
Account Director: Emma Lazarou
Strategist: Ilona Janashvili
DoP: Tim Tregoning
Sound: Soundlounge
Agency Producer: Cinnamon Darvall
Editor: Rodrigo Balart
Designer: Tiffany Wilson
0:00
laundry day 99 the dreaded last pair
0:04
Lacey scratchy little hammocks of misery
0:07
you will three working to yoga we know
0:10
whatever saluted the Sun so
0:11
aggressiveness new bond company tails
0:15
when you've outgrown uncomfortable