Papercut Shop: SPEEDSALE by DDB Stockholm for Papercut Shop

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Industry Books, Records & Cinema Production, Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency DDB Stockholm
Art Director Fredrik Simonsson
Copywriter Magnus Jakobsson
Released June 2011

Awards

Cannes Lions 2011
Promo & Activation Lions Best Online Advertising in a Promotional Campaign Bronze

Credits & Description

Type of Entry: Use of Promo & Activation
Category: Best Online Advertising in a Promotional Campaign
Advertiser/Client: PAPERCUT SHOP
Product/Service: BOOKS AND FILMS
Entrant Company: DDB STOCKHOLM, SWEDEN
Sales Promotion/Advertising Agency: DDB STOCKHOLM, SWEDEN

Copywriter: Magnus Jakobsson (DDB Stockholm)
Art Director: Fredrik Simonsson (DDB Stockholm)
Web Producer: Merwan Maaruf (DDB Stockholm)
Film: Eskil Lundberg (DDB Stockholm)
Design: Patrik Pagréus (DDB Stockholm)
Flash Developer: Joel Blanco Berg (DDB Stockholm)
Account Manager: Amanda Lublin (DDB Stockholm)
Music: Flickorna Larsson ()

Describe the brief from the client:
Ever heard of time limited offers? We took those to a whole new level, and created a game changing platform for internet shopping; a simple site on wich you got only 4 seconds to decide if you wanted to buy certain a product on sale or not. If you failed, there was NO turning back, you couldn´t get that price again.This was a once in a life time oppurtunity. For real. We called it Speedsale.
Describe how the promotion developed from concept to implementation:
The campaign was launched as a simple, user friendly site, and spread throughout a variety of social media such as Facebook and Twitter and general “word of mouth”. And also through simple banners on the Papercut shop site, advertising the event and linking to speedsale.
Describe the success of the promotion with both client and consumer including some quantifiable results:
The freshness and simplicity of the idea turned this sales event into an international viral on fire that spawned full editorials in major publications like WIRED and THE INDEPENDENT, to mention a few. Clients and curious visitors from all over the world were overwhelming in their positive comments about SPEEDSALE. The campaign became not only a successful digital sales event for Papercut Shop, but also an evolution in internet shopping. The site attracted over 12500 curious shoppers in the first 2 weeks.
Explain why the method of promotion was most relevant to the product or service:
The campaign was launched as a simple, user friendly site, and spread throughout a variety of social media such as Facebook and Twitter and general “word of mouth”. And also through simple banners on the Papercut shop site, advertising the event and linking to speedsale.

The Film titled Papercut Shop: SPEEDSALE was done by DDB Stockholm advertising agency for product: Books And Films (brand: Papercut Shop) in Sweden. It was released in Jun 2011.