Brave Heart Fund Film, Digital Interview With An Undertaker by Impact BBDO Beirut

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Interview With An Undertaker

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Lebanon
Agency Impact BBDO Beirut
Creative Director Georges Kyrillos, Angelo El Chami
Copywriter Mohamed Mokaddem
Production Wonderful Productions
Director Jad Aouad
Released October 2016

Awards

Dubai Lynx 2017
Film Online Film: Charities, Public Health & Safety, Public Awareness Messages Silver

Credits & Description

Media: Film
Client: Brave Heart Fund
Product: Awareness / Call For Donation
Agency: Impact Bbdo Beirut, Lebanon
Entrant: Impact Bbdo Beirut, Lebanon
Product/Service: Awareness / Call For Donation
Idea Creation: Impact Bbdo Beirut, Lebanon
Production: Wonderful Productions Beirut, Lebanon
Senior Creative Director: Angelo El Chami (Impact Bbdo Beirut)
Creative Director: Georges Kyrillos (Impact Bbdo Beirut)
Digital Creative Director: Chris Jabre (Impact Bbdo Beirut)
Copywriter: Mohamed Mokaddem (Impact Bbdo Beirut)
Agency Producer: Rawad Keyrouz (Impact Bbdo Beirut)
Director: Jad Aouad (Freelancer)
Cinematographer: Fadi Kassem (Freelancer)
Executive Producer: Paul Sabbagh (Wonderful Productions)
Producer: Rytta Mezher (Wonderful Productions)
Brief Explanation:
Film opens on a grieving family who have just lost their child. Camera cuts to show an undertaker walking into the house to the sound of loud screaming. Condolences are taking place as family members surround the sorrowful mother. The father follows the undertaker into the kitchen and has to face the harsh reality of arranging his young son’s funeral as the undertaker explains the various options from coffins to catering. Once the arrangements are agreed upon a super appears and explains that the cost involved in arranging the funeral of a young child who died from congenital heart disease is equal to cost of the operation that would have saved his life for good. The copy closes on the call to action: ‘Donate, before it’s too late’ as the Brave Heart Fund donation line appears on screen.