Brazilian Symphony Orchestra (OSB) Film, Digital Classicals behind the classics by Artplan Brasilia, Artplan Rio de Janeiro

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Classicals behind the classics

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Industry Cinemas, Theatres & Concert Halls
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Artplan Brasilia
Executive Creative Director Roberto Vilhena
Art Director Leonardo Marçal
Copywriter Leonardo Marçal
Producer Samara França
Photographer Bruno Foscaldo
Editor Ralse
Agency Artplan Rio de Janeiro
Director Kiko Lomba
Creative Director Gustavo Tirre, Alessandra Sadock
Copywriter Augusto Correia, Rodrigo Lopes
Released May 2013

Awards

Cannes Lions 2013
Direct Lions Best Use of Digital Direct Marketing; Websites, Microsites & Banners Silver

Credits & Description

Media: Online
Category: Recreation & Leisure
Agency: Artplan
Brand: Brazilian Symphony Orchestra
Geo: Americas, Brazil
Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse