Brisa Film, Digital Impact class by Leo Burnett Lisbon

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Impact class

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Industry Construction & Civil Engineering, Traffic safety
Media Film, Digital, Interactive & Mobile
Market Portugal
Agency Leo Burnett Lisbon
Director Pedro Varela
Creative Director Luciana Cani
Art Director Steve Colmar
Released June 2016

Credits & Description

Brand: Brisa
Media: Online
Category: Public Interest, NGO
Agency: Leo Burnett
Geo: Portugal Brisa
Brisa: Impact class
Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving.
Advertising Agency: Leo Burnett, Lisboa, Portugal
Creative Director: Luciana Cani
Art Director: Steve Colmar
Copywriters: Diogo Figueira, Leonardo Gonçalves, José Gouveia
Director: Pedro Varela