BT Financial Group Film, Digital Back in the Day by Mercerbell, Mint.

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Back in the Day

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Mercerbell
Creative Group Head Liz Kain
Executive Creative Director David Bell
Art Director Sarah Straker
Copywriter Shelley Dodd
Designer Dan Fowler, Kylie Lovegrove
Producer Pedro Santos
Digital Creative Director Carmela Soares
Agency Mint.
Released May 2013

Credits & Description

A video clip from MercerBell, Sydney of a girl playing a ukulele is introducing a new generation of Australians to superannuation for BT Financial Group.
Category: Finance & insurance
URL: http://bt.com.au/back-in-the-day
Client: BT Financial Group
Agency: MercerBell, Sydney
Country: Australia
Executive Creative Director: David bell
Art Director: Sarah Straker
Copywriter: Shelley Dodd
Producer: Pedro Santos
Production company: Mint Films
Creative Group Head: Liz Kain
Digital Creative Director: Carmela Soares
Executive Producer: Scott Portelli
Strategist: Maura Tuohy
Group Account Director: Sabrina Antoniou
Retoucher: Gene Stapleton
Lyrics: Shelley Dodd
Lyrics: Sarah Straker
Designer: Dan Fowler
Designer: Kylie Lovegrove
Music + Sound Production: Smith and Western
Senior Account Manager: Joanne Whitney
Singer / Ukulele â Yasmin Davis
Stylist â Cherith Crozier
Makeup Artist â Belinda Kruse