C&G Baby Club Film, Digital The Happy Song by BETC London

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The Happy Song

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Industry Website, Portals
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency BETC London
Executive Creative Director Rosie Bardales
Senior Art Director Ciara O'meara
Copywriter James Briggs
Editor Jake Dypka, Ryan Beck
Production Pretzel Films
Released October 2016

Credits & Description

A thousand British parents have helped C&G baby club create an extraordinary, groundbreaking new song called The Happy Song - the first scientifically tested song created to make babies happy. Mums and dads across the UK were asked to name the noises that make their little ones cheerful so they could be added to the track, which is released today on Spotify and SoundCloud. Top sounds include sneezing (51%), animal sounds (23%) and baby laughter (28%), which are all featured in the song, created by C&G baby club, leading child and music psychologists, Grammy award-winning musician Imogen Heap, advertising agency BETC London and music consultancy Felt Music. The first few years of life are an incredible time of discovery for babies and parents. C&G baby club worked with BETC London to develop The Happy Song project, partnering with music and child psychology experts to create a timeless track to bring happiness into parents and little ones’ lives. The song, designed to encourage happiness and laughter in babies aged 6 – 24 months, was played to and tested on 56 infants, monitoring their reactions to see whether it worked.
Category: Other
URL: http://soundofhappy.com/
Client: C&G
Agency: BETC London
Production: Pretzel Films
Country: United Kingdom
Director: Michael Ferns
Executive Creative Director: Rosie Bardales
Copywriter: James Briggs
Producer: Leonie Marzecki
Senior Art Director: Ciara O’Meara
Executive Producer: Mike Facey
Broadcast Producer: Jo Dillon
Planner: Felipe Pires-Dias
Business Director: Anna Izbicki
Account Manager: Kate Gibson
EDITING COMPANY / Making of: Pretzel Films
Editor: Jake Dypka
Editing Company / Music Video: Final Cut
Editor: Ryan Beck