Cafe TC Film, Digital Missed Caller by Dentsu Webchutney

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Missed Caller

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Industry Restaurants, Pubs & Bars, Mobile applications
Media Film, Digital, Interactive & Mobile
Market India
Agency Dentsu Webchutney
Chief Creative Officer Sudesh Samaria
Associate Creative Director Vishal Sagar
Art Director Sachin Kumar Verma
Released January 2018

Credits & Description

Brand: Cafe Turquoise Cottage (Cafe TC)
Agency: Dentsu Webchutney, Gurgaon, India
Chief Creative Officer: Sudesh Samaria
Chief Creative Technologist: Gurbaksh Singh 
Associate Creative Director: Vishal Sagar
Art Director: Sachin Kumar
Interactive Lead: Hemant Kumar
Agency Junior Producer: Thanglalson Ngaihte & Sumantra Talukdar
Published: January 2018
Synopsis:
World's First Free Promo on Truecaller
Café TC launches a new campaign to make people aware of its ‘Not 2 B Missed Deals’ using Truecaller in an innovative way.
Friday night is party night. Bars and restaurants run exclusive deals and offers in order to get maximum footfalls. These deals are communicated to people using various conventional mediums including – SMS, e-mails, IM messages and calls to name a few.
In December, Café TC launched an exclusive set of Friday Night deals – Not 2 B Missed Deals. It tasked Dentsu Webchutney to ensure that deals are communicated effectively. We created Missed Caller – World’s First Free Promo on Truecaller to communicate Café TC’s deals and offers in a highly cluttered market.