CafeDirect Film, Digital MADE THE SMALL WAY by Brothers & Sisters London

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Industry Coffee, Tea, Breakfast Drinks
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Brothers & Sisters London
Executive Creative Director Andy Fowler
Copywriter Will Flack, Aaron Willmer
Producer Tracy Macassey
Account Supervisor Beccy Roberts
Editor Harry Dwyer
Released October 2012

Credits & Description

Advertiser: CAFÉDIRECT
Category: Short Format Internet Film
Executive Creative Director: Andy Fowler
Account Supervisor: Beccy Roberts
Editing Company: Brothers And Sisters
Director: Harry Dwyer
Editor: Harry Dwyer
Art Director: Aaron Willmer
Copywriter: Aaron Willmer
Director Of Photography: Simon Paul
Producer: Tracy Macassey
Cameraman: Simon Paul
Planner: Sophie Davies
Music: William Reid
Post Production: Brothers And Sisters
Music: 'i Love You But You Are Nuts (Reworked)'
Cinematographer: Simon Paul
Lighting: Simon Paul
Art Director: Will Flack
Copywriter: Will Flack
Sound Design/Arrangement: William Reid
Agency Producer: Tracy Macassey

Brief Explanation
Made the small way is what makes Café Direct unique. They make coffee in a way that no other Fairtrade company does – using hundreds of thousands of small growers.We wanted to tell their story in a sweet, homemade and homespun way in keeping with this philosophy. Budget was tight. Telling the story of made the small way through different peoples' hands over a kitchen table-top just felt right. It's human and everything that most coffee companies aren't, even though they might pretend to be.We chose to cast dancers rather than models or actors to play the hand characters. We thought they'd add a different level of energy, personality and character to the hand performances.