Canal+ Film, Digital CARLOS by BETC Euro Rscg Paris

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CARLOS

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Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market France
Agency BETC Euro Rscg Paris
Executive Creative Director Mr. Stéphane Xiberras
Creative Director Christophe Clapier
Copywriter Mr. Olivier Apers, Ivan Beczkowski
Released May 2010

Credits & Description

Category: Publications & Media
Advertiser: CANAL +
Product/Service: TV CHANNEL
Agency: BETC EURO RSCG
Date of First Appearance: May 2 2010
Entry URL: http://www.digicase.fr/canalplus/carlos/
Executive Creative Director: Stéphane Xiberras (BETC Euro RSCG)
Creative Director: Olivier Apers (BETC Euro RSCG)
Copywriter: Olivier Apers (BETC Euro RSCG)
Art Director: Christophe Clapier (BETC Euro RSCG)
Planner: Clarisse Lacarrau (BETC Euro RSCG)
Creative Director: Ivan Beczkowski (BETC Euro RSCG)
Creative Director: Christophe Clapier (BETC Euro RSCG)
Copywriter: Ivan Beczkowski (BETC Euro RSCG)
Account Supervisors: Raphael de Andreis, Eugénie Valletoux, Adeline Belin (BETC Euro RSCG)
3D Production: Circus

English Synopsis
The trailer begins with a car bomb exploding. As the clip goes backwards we discover that the scene takes place in the middle of a tranquil Paris. Ending with a characteristic “Tick Tock” sound the trailer is designed to intrigue the viewer to watch the series and find out more about the character behind the bomb – Carlos – the terrorist who threatened the world.
We wanted to pitch the right tone, a suitably sober approach across all media, to avoid controversy and to avoid falling into the trap of eulogising a character that is, after all, a murderer.