Canon Film Skijoring by J. Walter Thompson London

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Industry Photo & Video Cameras, Accessories
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Adam Scholes
Production Academy Films
Director Marcus Soderlund
Released November 2015


Creative Circle 2017
Film Craft Best Sound Design Silver

Credits & Description

Brand: Canon
Media: Online
Category: Electronics & Technology
Agency: JWT
Geo: United Kingdom
Canon: Skijoring
Advertising Agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Adam Scholes
Creatives: Charlie Gee, Murray Allan
TV Producer: Spru Rowland
Planners: Kris Flemington, Amy Lewis
Global Directors in Charge: Deborah Kerr, Chris Worsley
Account Directors: Neil Brice, Claire Howe, Caitlin O’Keeffe
Account Managers: James Wilkinson, Alastair Ferrans
Project Manager: Romana Kit, Simon Monaghan
Media agency: PHD
Media planner: Nadia Bensalah, Ghislain Caudrillier
Stills Photographer: Richard Walch
Director: Marcus Soderlund
Director of Photography: Daniel Takács
Production Company: Academy
Editor: Thomas Grove Carter / Trim
Sound: Sam Ashwell / 750Mph
Music: Tom Player / Wake The Town
There was no location sound recorded for this film so the brief was to capture the cold and harshness of the locations through sound design. We wanted to make the viewer feel isolated and cold for the first half of the spot to maximise the release of the second half. Many hours were spent creating bespoke winds and atmospheres with distortions and foley trying to make each shot feel different yet of the same world.