The Lab by Leo Burnett Sydney for Canon

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The Lab

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Industry Photo & Video Cameras, Accessories
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Leo Burnett Sydney
Creative Director Kieran Ots
Senior Art Director Dave Varney
Production The Otto Empire
Director Prad Senanayake
Released May 2017

Credits & Description

Category: Electronics, Technology
Client: Canon
Brand: Canon
Media: Experimental
Country: Australia
Agency: Leo Burnett, Sydney
Creative Director: Kieran Ots
Senior Art Director: Dave Varney
Senior Account Director: Natalie Tay-Uceda
Producer: Francesco Piazzoni
Production Company: The Otto Empire
Producer: Peter Kearney
Director: Prad Sen
Dop: Bernie Winter
Post Production: White Chocolate
Editor: Ben Zemanek
Sound: Song Zu Sydney
Sound Designer: Myles Lowe
Producer: Bec Lambrousis
Date: May, 2017
Description:
A look at Aussies' social media feeds will tell most that food photography is one of Australia's favourite indulgences - mirroring a passion for everything that looks great and tastes even better. Flipping this on its head, what would happen if food photography featured everything but the food itself? Relying on just taste and texture, how would this look in a single frame?