Cape Town Tourism Film, Digital Send your Facebook profile to Cape Town by Ogilvy Cape Town

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Send your Facebook profile to Cape Town

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Industry Transport, travel & tourism, Destinations (Countries & Places)
Media Film, Digital, Interactive & Mobile
Market South Africa
Agency Ogilvy Cape Town
Associate Creative Director Tommy Le Roux
Executive Creative Director Chris Gotz
Art Director Matthew Pullen
Copywriter Dean Paradise
Released February 2013

Credits & Description

Media: Online
Category: Transport & Tourism
Agency: Ogilvy
Brand: Cape Town Tourism
Geo: Africa, South Africa
Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jaques Massardo, Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Business Unit Director: Adrian Varkel