Carlsberg Film, Digital Young Squage - Transformer (Xide version) by M&C Saatchi Stockholm, OMD Stockholm

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Young Squage - Transformer (Xide version)

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency M&C Saatchi Stockholm
Agency OMD Stockholm
Production Lillasyster Produktion
Released June 2013

Credits & Description

Campaign: Xide / Transformer
Three years after the successful cooperation between the alcopop brand Xide and the DJ-duo Rebecca & Fiona the next collaboration between Carlsberg Sweden and a new promising Swedish music export is launched.
The band Young Squage's new single "Transformer" is written and produced by SeventyEight, who had a # 1 in the U.S. on the Billboard Dance Chart. The song is mixed in London by Wez Clarke enjoyed several UK 1s including Whiley and Example.
Agency: M&C Saatchi Stockholm
Production company: Lillasyster Produktion
Media agency: OMD
Music company: Sony Music
Music publishing company: Mr Radar
Management: MVP Management