Beer Chase by Clemenger BBDO Melbourne, Mediacom Melbourne, The Sweet Shop for Carlton

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Beer Chase

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Clemenger BBDO Melbourne
Art Director Ant Phillips
Copywriter Richard Williams
Agency Mediacom Melbourne
Agency The Sweet Shop
Director Steve Ayson
Released August 2012


Cannes Lions 2013
Film Lions Product & Service; Alcoholic Drinks Gold
Film Craft Lions Direction Bronze

Credits & Description

Carlton Draught, Australia's number one draught beer, and Clemenger BBDO Melbourne are launching the next ad in the much-loved Made From Beer series today.
Called Beer Chase, the epic ad sends up classic action movie car chases, with everything from cops and robbers to a rocking 1980s soundtrack⦠all with the classic Carlton Draught twist audience's have come to expect.
Category: Drinks, alcoholic
Client: CUB
Agency: Clemenger BBDO, Melbourne
Production: The Sweet Shop
Country: Australia
Director: Steve Ayson
Executive Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Anthony Phillips
Exec Agency Producer: sonia von bibra
Executive Producer: Wilf Sweetland
Clemenger BBDO
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Anthony Phillips
Executive Producer: Sonia von Bibra
Production Company: The Sweet Shop
Director: Steve Ayson
Production company Executive Producer â Wilf Sweetland
Production company Producer: Cindy Kavanagh
Cinematographer: Greig Fraser
Production Designer: Robbie Freed
Offline Editor: Jack Hutchings â The Butchery
Final Grade â Edel Rafferty â Method
Online Editor â Nicholas Ponzoni â Fin Design & Effects
Sound Design/Music arranger â Byron Scullin & Cornel Wilczek
Music Supervision â Karl Richter â Level Two Music
Music track â âThunder in your Heartâ
Planning Director: Michael Derepas
Planner: Sam Mackisack
Managing Partner: Paul McMillan
Account Director: Nick Cohen
Account Manager: Brendan Taylor
Carlton Draught
Chief Marketing Officer: Andy Gibson
General Manager of Marketing: Andrew Meldrum
Senior Brand Manager: Alastair McCausland
Assistant Brand Manager: Kirt Daunt
Assistant Brand Manager: Laura King
Media Agency: Mediacom
Group Director, Client Communications Planning: Shaun Briggs
Director Client Communication Planning: Brett Elliot
Client Communication Planner: Michael Bradley