Shape Your Time by Publicis 133 Paris for Cartier

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Shape Your Time

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Industry Accessories, Bags, Leather, Watches & Eyewear, Jewelry
Media Film, Digital, Interactive & Mobile
Market France
Agency Publicis 133 Paris
Creative Director Sebastien Vacherot
Production Quad
Director Bruno Aveillan
Art Director Antoine Bonodot, Clément Palouzier
Copywriter Noé Sato
Producer Martin Coulais
Editor Thanh Long Bach
Released September 2014

Awards

Cannes Lions, 2015
FILM CRAFT FILM CRAFT: PRODUCTION DESIGN/ART DIRECTION BRONZE
FILM CRAFT FILM CRAFT: USE OF ORIGINAL MUSIC BRONZE

Credits & Description

Agency: Quad Production and Fix Studio of Quad Group
Client: Cartier
Agency: Publicis 133
Head of Creative: Sébastien Vacherot
Creative Director: Antoine Bonodot
Art Director: Clément Palouzier
Copywriter: Noé Sato
Head of TV production: Patrick PAUWELS
TV Producer: Christine BOUFFORT
Creative Director: Sébastien VACHEROT
Art Director: Antoine BONODOT
Production: Quad Productions
Director: Bruno AVEILLAN
Producer: Martin COULAIS
Director of Photography: Bruno AVEILLAN
Line Producer: Claudia TRAEGER
Post Production: FIX Studio
Post producer: Nataly Aveillan
Post producer assistant: Guillaume Audibet
Flame Artist: Bruno Maillard, Mickael Marques, Micha Sher
3D Supervisor: Benoit Revilliod
Colourist: Jean-Clément Soret (@ MPC London)
Panther Design: Stéphane Levallois
Editor: Thanh Long Bach
Artistique direction: François Peyranne, Jérome Billet (@ Digital District)
Editor assistants: Le bocal @ FIX Studio
2D Supervisor: Vincent Guttmann
2D graphists: Estelle Chiron, François Poupon
Matte painters: Jérôme Billet, Frederic Perrin, Olivier Puechberty
3D graphists: Moise Hammadou, Marion Loudières, Jenifer Archen, Arnaud Joly, Nicolas Bruneau, Kevin Royer, Nicolas Martin, Vincent Thomas, Guisi Marronne, Alexandre Labé, Antoine Trouillet, Xavier Duval, Gabriel Gelade, Cedric De Laforest, Ferdinand Boutard, Patrice Vila, Jérôme Caperan, Pierre Pilard, Matthieu Negrel, Emmanuel Mouillet, Bruno Levieils, David Broner, Sebastien Haure, Lucas Adassovsky, Kevin Monthureux, Greg Paraige, Marco Cavé
The Campaign
The viewer is taken deep into Cartier time, from the first inventions – today's grand classics – to the latest concept watches that showcase the watchmaking of tomorrow. A journey of eternal pioneers through the secrets of workshops, all driven by the rhythm of gear trains and mechanisms in motion.
Creative Execution
The defining feature of the film 'Shape Your Time' stems from it requiring a realism pushed to the extreme, and it was necessary to find this realism at every moment in this universe by director Bruno Aveillan that is both fantastical and creditable. As in the previous Opus, 'The Odyssey', Bruno Aveillan wanted to film existing sets and mix real elements with 3D to arrive at an almost photographic realism. Primarily, this principle brings a reality and true emotion to the very post produced images, but also significantly complicates the 3D and compositing work. Each of the 150 shots which make up the 4 minutes of the film, were therefore treated in post production. It took 6 months of post-production with more than 50 graphic designers, each a specialist in his field, and we created specific workflows to mix many softwares and talents. Given the number of different worlds crossed in the film and requirements of Bruno's vision, certain scenes required many rounds to arrive at the right balance and perfect continuity in the artistic direction of the film.