Ghost by Lowe Singapore for Catchplay

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Ghost

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Industry Culture, Leisure & Sport
Media Film, Digital, Interactive & Mobile
Market Singapore
Agency Lowe Singapore
Executive Creative Director Erick Rosa
Art Director Fabio Santos, Martin Coppola, Cecilia Guerriero
Copywriter Jon Ng
Production Oriental Films
Director Charly Gutierrez
Released May 2017

Credits & Description

Category: Media
Media: Film
Brand: Catchplay
Agency: MullenLowe
Geo: Singapore
Advertising Agency: MullenLowe, Singapore
Executive Creative Director: Erick Rosa
Art Directors: Martin Coppola, Fabio Santos
Copywriter: Jon Ng
Agency Producer: Pamela Phang
Global Account Director: Gonzalo Olivera
Account Manager: Nadrah Rozman
Global Planner: Jonathan Nienaber
Production House/ Post Production Company / Offline Editor / Online Editor: Oriental Films
Director: Charly Gutierrez
Executive Producer: Diego Robino
DOP: Agustin Claramunt
Producer: Veronica Andrich
Art Director: Cecilia Guerriero
Wardrobe: Valentina Luque
Music / Sound: La Mayor
Executive Producer, Music / Sound: Federico Moreira
Published: May 2017
Description:
Movies have the ability to isolate us, and transport us for a while to a foreign world to ours. Catchplay proposes to show us the magic of cinema, where fiction and reality are mixed.
Created by MullenLowe Singapore for its client Catchplay, the campaign is based on the passion of watching movies. Each piece of the campaign deals with a particular and recognizable genre that in a short time immerses us in the plot and when we reach the climax of the scene an element out of context transports us to reality. The campaign was shoots entirely in Montevideo.