Cathay Pacific Airways Film, Digital Betsy Beer by Mccann Worldgroup (hong Kong)

Betsy Beer

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Industry Beers and Ciders, Airlines
Media Film, Digital, Interactive & Mobile
Market Hong Kong SAR China
Agency Mccann Worldgroup (hong Kong)
Associate Creative Director Dan Jacques
Executive Creative Director Martin Lever
Creative Director Guilherme Pecego
Art Director Guilherme Pecego
Copywriter Dan Jacques
Released March 2017

Credits & Description

Category: Transport
Media: Experiential
Brand: Cathay Pacific
Agency: McCann
Geo: Hong Kong
Advertising Agency: Mccann Worldgroup, Hong Kong
Executive Creative Director: Martin Lever
Creative Director/Art Director: Guilherme Pecego
Associate Creative Director/Copywriter: Dan Jacques
Managing Partner: Brandon Cheung
Group Account Director: Julia Broughton
Account Manager: Julian Egli
Additional credits: Wong Ping Wai, Jules O’brien, Ting Ngo Mok, Daniel Cheung, Juvenia Poon, Adrianne Andya, Aneeza Arshad, Yvonne Cheng, Prashant Galani, Karen Chan, Rick Kwan, Fanny Lau
Published: March 2017
Description:
Cathay Pacific has created Betsy Beer, its very own craft beer and "The First Beer Scientifically Crafted For 35,000ft."