Show URLove by McCann Tel Aviv for Cellcom

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Show URLove

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Industry Mobile Communications
Media Film, Digital, Interactive & Mobile
Market Israel
Agency McCann Tel Aviv
Released February 2011

Awards

Golden Drum 2011
Digital Banners and off site advertising Silver Drum
New or innovative New or innovative Silver Drum

Credits & Description

Product and services category:
Cellular Company
Registrant:
MCCANN ERICKSON ISRAEL
Country:
ISRAEL
Brand name:
Cellcom
Advertiser:
Cellcom
Advertising agency, city:
McCann Erickson, Tel Aviv
Art director:
Nir Hersztadt
Copywriter:
Tal Schweiger, Daniel Barak
Project manager:
Idan Samberg, Benyamin Atiya
Programmer:
Jonathan Bachman
Other credits:
Eldad Weinberger - VP Creative, Nir Refua - VP Creative Digital, Shira Porat - account suprvisor , Shira Cohen - account manager

Creative idea explanation:
Israel has the highest amount of banner ads per person in the world. That's why when Cellcom asked us to promote "First Love", its branded content website with 150 teenagers' love stories, we needed to come up with a new way of making it noticeable to people online. To do that, we turned the URL address bar into our media, using it to present short love letters which in turn led viewers to the "First Love" website simply by pressing enter.