CheckNews by J. Walter Thompson Paris for Liberation

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CheckNews

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Industry Online Press, Media & Information
Media Film, Digital, Interactive & Mobile
Market France
Agency J. Walter Thompson Paris
Executive Creative Director Thomas Derouault
Art Director Paul-Emile Raymond
Copywriter Adrien Mancel
Producer Patricia Chemoul
Released May 2017

Credits & Description

CheckNews, the real answer to fake news.
Category: Media
Media: Digital
Brand: Libération

J. Walter Thompson Paris
Thomas Derouault (Executive Creative Director)
Paul-Emile Raymond (Art Director)
Adrien Mancel (Copywriter)
Florent Depoisier (Executive Managing Director)
Dominique Rudloff (Account Director)
Patricia Chemoul (TV Producer)

Libération
Laurent Joffrin (Publisher)
Agathe Purtschet (Libération Brand Director)
Published: May 2017
Description: From the last debate of the French presidential election until the last day before the vote, Libération, one of the most popular French newspaper, presents a search engine run by journalists. On the Internet, search engines give us millions of results. How do we find the right ones? Libération came up with an anti-hoax service: CheckNews.fr, a search engine trading cold algorithms for real journalists for 3 days before the French elections. Libération set the trend with Désintox, a service dedicated to fact-checking. Now, they’re taking it one step further with CheckNews: putting the journalist back at the heart of verifying information.