BAIKA GOFUKU Film, Digital FIELDER by Dentsu Creative X Tokyo

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FIELDER

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Industry Health & Pharmaceutical Products
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Dentsu Creative X Tokyo
Released May 2012

Awards

Cannes Lions 2013
Film Lions Product & Service; Pharmacy Silver

Credits & Description

Title: FIELDER
Product/Service: BAIKA GOFUKU GAN
Entrant Company: DENTSU CREATIVE X INC., Tokyo
Agency: DENTSU INC., Tokyo
Production Company: DENTSU CREATIVE X INC., Tokyo
Editing Company: IMAGICA WEST Corp., Osaka
Tomoyuki Ogi Creative Director
Tomoyuki Ogi/Makiko Tanimura Copywriter
Manami Ito Producer
Nobuaki Hayakawa Director
Nobuaki Hayakawa/Tomoya Takazawa Editor
Katsuhiko Fukumoto/Yoshiko Tsujimoto Account Manager
Tomoyuki Ogi/Makiko Tanimura Planner
Nobuaki Hayakawa Cinematographer
Production Manager:rika Miyamoto/Stylist:kumiko Yoshida/Hair-Make:keiko Osafune Other Credits
BRIEF EXPLANATION
“Baikagofukugan” supports daily energetic living. The TVCs show grandmothers practicing baseball with incredible energy. The aim was to raise the spirits of the Japanese after the 2011 earthquake.