Chivas Regal Film, Digital Chivas Regal: The Story of Chivas Regal 25 by Euro Rscg London

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Chivas Regal: The Story of Chivas Regal 25

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Industry Whiskey
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Euro Rscg London
Director Alon Ziv, Shay Hamias
Creative Ben Clapp, Russell Schaller
Production Film Club Productions
Director Alon Ziv, Shay Hamias
Released May 2011

Credits & Description

Agency: Euro RSCG London
Agency producer: Sophie Horsley
Creatives: Russell Schaller, Ben Clapp
Production Company: Film Club Productions
Directors: Alon Ziv, Shay Hamias (represented by th1ng)
Film Club Producer: Sue Loughlin
Narration: Joseph Fiennes
Images: Getty images

The three-minute film, which is narrated by actor Joseph Fiennes, uses genuine black-and-white still photography that has been manipulated into a 3D-style, through which the camera zooms and pans.
The film starts with Chivas Regal 25 Year Old's birth in 1909 New York and travels through the 20th century, before transitioning to colour and featuring the brand's rebirth in 2007, when master blender Colin Scott reincarnated the brand.
Mick Mahoney, Euro RSCG London's creative director, said: "This film was a labour of love. It took eight painstaking months to produce and really does do justice to the quality and craftsmanship of the whisky itself."
Film Club Productions have come together with Th1ng directors Alon Ziv and Shay Hamias to make a film for the limited edition of Chivas Regal 25 Year Old Original, the world's first ever luxury whisky.
Condensed into three minutes and narrated by Joseph Fiennes, the film consists of archive images animated and manipulated using After Effects to create a three dimensional world that can be explored as it moves through the different ages to tell the story.