City Council of Fucecchio Film, Digital Local Heroes by Publicis Italy

Local Heroes

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Industry Government & Other Authorities
Media Film, Digital, Interactive & Mobile
Market Italy
Agency Publicis Italy
Executive Creative Director Bruno Bertelli, Cristiana Boccassini
Creative Director Cristiano Tonnarelli, Giovanni Settesoldi
Art Director Giovanni Settesoldi
Copywriter Cristiano Tonnarelli, Albertina Coacci
Production DEA Production
Director Davide Agosta
Photographer Luca Palatrasi
Released October 2016


Cannes Lions 2017
PR Geographies: Territory Marketing & Communication Bronze Lion

Credits & Description

CLIENT: City Council of Fucecchio
Mayor of Fucecchio: Alessio Spinelli
Brand: Comune Di Fucecchio – Pro Loco Di Fucecchio

AGENCY: Publicis Italy
Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Creative Director & Art Director: Giovanni Settesoldi
Creative Director & Copy: Cristiano Tonnarelli
Digital Creative Director: Massimo Guerci
Copywriter: Albertina Coacci
Digital Art Director: Dario Citriniti
Account Supervisor: Filippo D’Andrea
Digital Project Manager: Vittorio Cafiero
Agency Producer: Maria Vittoria Ceresoli
Agency Producer: Jonathan Grassi

VIDEO and Photo production: DEA Production
Director: Davide Agosta
Director: Riccardo Paoletti
Photographer: Luca Palatrasi
Editor: Roberto De Vita
Editor: Romina Bagatin

Baroque Worldwide | Creation + Production
Ali Mansoor – CEO & Executive Producer
Kerem Iseri – Digital Producer
Baroque Design and Development Team

PR AGENCY: MSL di Milano
Account: Elisabetta Bottani


Milan, June 2017 - Publicis Italy and the City Council of Fucecchio dedicate the streets of the small Italian Villages to the local living heroes.
Italy has around 6000 small villages where everything speaks to the country identity and local life. From the buildings to the small shops, it all shapes the local unique personalities, except the streets. Most of their names have nothing to do with local history and are repeated village to village.
For this reason the City Council and the Municipality of Fucecchio, a small village in the heart of Tuscany, launched Local Heroes, a project to replace the initial street names with local living personalities who had a crucial role in their community recent history.
Residents of Fucecchio propose their personal hero via a dedicated microsite - - choosing a street from Google Maps and submitting his story with a video, pictures and written content. The most admired personalities give their names to the village streets and will be remembered forever. The project started in April thanks to a video call-to-action that activated people of Fucecchio trough local social media pages.
Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Estimote beacons through Google Nearby technology.