City of Cape Town: City of Cape Town - The Change Project by King James for City Of Cape Town

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City of Cape Town: City of Cape Town - The Change Project

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market South Africa
Agency King James
Director Craig Ferguson
Executive Creative Director Devin Kennedy, Matt Ross
Art Director Justin Enderstein
Copywriter Roderick Mccall
Account manager Anna Nashandi
Production The Public Pool
Released April 2015

Credits & Description

To test the effect that small change has on people,the King James Group Cape Town ran an experiment on 17 March 2015 on a street in Cape Town and filmed the results.
Category: Charities & appeals
Client: City of Cape Town
Agency: King James Group
Production: The Public Pool
Country: South Africa
Director: craig ferguson
Executive Creative Director: Matt Ross
Executive Creative Director: Devin Kennedy
Chief Creative Officer: Alistair King
Art Director: Justin Enderstein
Copywriter: Roderick McCall
Agency Producer: Samantha Wentzel
Account manager: Anna Nashandi