Climate Reality Group Film, Digital Earth Day by Red Fuse, Y&R New York

Earth Day

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film, Digital, Interactive & Mobile
Market United States
Agency Red Fuse
Executive Creative Director Shen Guan Tan
Art Director Rodrigo Guaxupé
Copywriter Mike Hopkins, David Dominguez
Agency Y&R New York
Executive Creative Director Kalpesh Patankar, Gloria De La Guardia
Creative Director Gerard Garolera
Production Artluz Studio
Director Alexandre Salgado
Released April 2018

Credits & Description

Brand: The Climate Reality Group
Agency: Red Fuse and Y&R New York
CCO, North America: Leslie Sims
North America ECD: João Coutinho
Executive Creative Director: Gloria De La Guardia, Shen Guan Tan, Kalpesh Patankar
Creative Director: Gerard Garolera
Art Director: Rodrigo Guaxupé
Copywriter: David Dominguez, Mike Hopkins
Global Creative Manager: Allison Pearce
Group Account Director: Fernanda Giacomelli
Account Team Supervisor: Lucia Moreno
Executive Producer: Greg Lotus, Amy Saunders
Director Experiential: Catherine Patterson
Senior Lead Producer: Jill Toloza
Director Content: Alex Foster
Post production: Amy Saunders
Digital Strategy Agency: VML
Executive Strategist: Antonio Lopez, Carlos Espinosa
Social Media Manager: David Perez, Silvana Medina
Digital Media Manager: Alejandro Bolivar, Carlos Chaparro
Media Planner: Fernando Valderrama, Kerlyn Mariño, Daniel Florez
Production Company: Artluz Studio
Director: Alexandre Salgado
Production Company Producer(s): Aída Annecchini
Editorial Company: Fight Films
Editorial company producer: Hernan Vinci
Editor(s): Diego Baum
Published: April 2018
Y&R New York and Red Fuse with the Climate Reality Group have launched The Climate League, a campaign to raise awareness of climate change and petition to add science and climate education into more school curricula in the U.S. The campaign launched yesterday, Earth Day, with a website ( ), social posts and a billboard in Times Square. Visitors to the Climate League website are encouraged to sign a petition that calls on U.S. Secretary of Education Betsy DeVos to expand science and climate education beyond the 29 states that include these subjects in their curriculum to every state in the country.