Cloud 9 Film, Digital Frozen in the clouds by Grey Melbourne, Will O'Rourke

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Frozen in the clouds

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Industry Dairy products & Eggs
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Grey Melbourne
Creative Director Michael Knox
Producer Josh Mullens
Head of Broadcast Sandi Gracin
Agency Will O'Rourke
Released April 2013

Credits & Description

Media: Online
Category: Confectionery & Snacks
Agency: Grey
Brand: Cloud 9
Geo: Australia & NZ, Australia
Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Michael Knox
Creatives: Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Production company: Will O Rourke
Producer: Josh Mullens
Business Director: D'arne Buckley
Head of Broadcast: Sandi Gracin
Strategist: Alice Atherton
Senior Account Manager: Catherine McDonald
Published: April 2013