Cloud 9 Film, Digital Cloud 9 Frozen Yoghurt: Frozen in the Clouds by Grey Melbourne, Will O'Rourke

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Cloud 9 Frozen Yoghurt: Frozen in the Clouds

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Industry Dairy products & Eggs
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Producer Josh Mullens
Head of Broadcast Sandi Gracin
Agency Will O'Rourke
Released December 2012

Credits & Description

Agency: Grey Melbourne
Title of entry: Cloud 9
Client: Cloud 9 Frozen Yoghurt
Date of campaign: April 2013
In order to launch the new frozen yoghurt, Cloud 9, to a notoriously hard to reach and harder to impress audience of young, urban foodies, the team sent tubs of Cloud 9 premium yogurt ingredients into the stratosphere to test the temperature at which they will freeze and to descend back to Earth as a delicious, frozen treat. This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers. View link to see Cloud 9’s journey:
Visit the website here: http://cloud9frozenyoghurt.com.au/
Credits:
Executive Creative Director: Michael Knox
Creatives: Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Producer: Josh Mullens
Production company: Will O Rourke
Business Director: D’arne Buckley
Strategist: Alice Atherton
Head of Broadcast: Sandi Gracin
Senior Account Manager: Catherine McDonald
Influencer Management: Pop Up Collective