Barba Rija Film, Digital Only for the brave by LobbyProductions, OgilvyOne Lisbon

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Only for the brave

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Industry Shaving, Online Retail & E-stores
Media Film, Digital, Interactive & Mobile
Market Portugal
Agency LobbyProductions
Agency OgilvyOne Lisbon
Creative Director Jorge Coelho
Art Director Luiz Fernando Costa
Copywriter Sérgio Costa
Released April 2014

Credits & Description

Brand: Barba Rija
Media: Online
Category: Health & Beauty
Agency: Ogilvy
Geo: Portugal
Clube Barba Rija: Only for the brave
What’s the best way to show that you’re a tough brave man, a Barba Rija man, like people in Portugal use to call them? Try and shave on top of a moving truck in one of Lisbon’s main avenues, and probably that will do the trick.
Clube Barba Rija is not for kids but for full grown men, so we created this daring video, with a real man instead of a stuntman, as a way to get people talking about this new online club that will help Portuguese men by delivering at their homes all they need for a perfect shave.
Advertising Agency: OgilvyOne, Portugal
Creative Director: Jorge Coelho
Copywriter: Sérgio Costa
Art Director: Fernando Costa
Group Director: Vânia Anastácio
Account Executive: Cláudia Alexandre
TV Producer: Paulo Carrapito
Production Company: Lobby Film Production
Film Director: Telmo Martins