Brazilian Creative Club Festival Film, Digital Portfolio Ads by FCB Sao Paulo

Portfolio Ads

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency FCB Sao Paulo
Chief Creative Officer Joanna Monteiro
Creative Director Marco Monteiro, Andre Pallu
Art Director Gabriel Barrea, Renato Picolo
Copywriter Kayran Moroni, Ricardo Wouters, Gabriel Barberio
Released July 2018

Credits & Description

Product: Clube de Criação
Agency: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Creative Executive Director: Fábio "Simon" Simões
Creative Directors: Marco Monteiro and André Pallu
Art Directors: Gabriel Barrea and Renato Picolo
Copywriters: Gabriel Barbério, Kayran Moroni and Ricardo Wouters
Client Services: Elton Longhi
Projects: Suélen Mariano
Media: Fábio Freitas, Germano Oliveira
Edition and Motion: Rodrigo Resende
Sound Production Company: Audio Ink
Client Approval: Fernando Nobre and Ciça Bernardet
Published: July 2018
Synopsis:
In an unprecedented action, FCB Brasil used the portfolios of creative professionals as media spaces in a campaign created for Clube de Criação (Brazilian Creative Club) with the objective of increasing registrations for its 43rdYearbook.
Many of these professionals saw their careers take off after their work received awards from Clube de Criação. Now these great talents, who are benchmarks in the market today, are helping publicize the Yearbook.
The idea behind Portfolio Ads is to capitalize on the credibility of these professionals and use their personal websites as media spaces to promote registering for the 43º Brazilian Creative Club Festival. In partnership with the owners of the portfolios, the banners are posted on their websites and displayed among their works to draw attention to the Clube's Yearbook.
Clube de Criação is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival, that awards creative work that stood out during the year and that brings great names to discuss all areas of creativity.