Coca-cola Film, Digital MAGIC PILLS [video] by McCann Madrid, The Cyranos/McCann

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MAGIC PILLS [video]

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market Spain
Agency McCann Madrid
Executive Creative Director Ricard Figueras, Santiago Lucero, Leandro Raposo, Pablo Stricker, Monica Moro, Pablo Colonnese
Creative Director Jon Lavín, Raquel Martinez
Client Service Director Marta Carreras
Producer Juan Jose Ocio
Agency The Cyranos/McCann
Creative Director David Fernández Morales
Released February 2013

Credits & Description

Advertiser: COCA-COLA
Agency: McCANN WORLDGROUP, THE CYRANOS
Category: Corporate Image & Information
Account Manager : Elena Rodríguez (McCann Madrid)
Producer: Juan Ocio (McCann Madrid)
Creative Director: David Fernández Morales (McCann Worldgroup Europe / The Cyranos)
Executive Creative Director : Mónica Moro (McCann Worldgroup Europe / The Cyranos)
Strategic Planning Director: Oriol Bombi (McCann Worldgroup Europe / The Cyranos)
Executive Creative Director: Pablo Colonnese (McCann Worldgroup Europe / The Cyranos)
Account Manager : Laura García (McCann Madrid)
General Creative Director : Leandro Raposo (McCann Worldgroup Europe / The Cyranos)
Client Service Director : Marta Carreras (McCann Worldgroup Europe / The Cyranos)
Production Director : Señor Mayor (McCann Worldgroup Europe / The Cyranos)
Creative Director: Raquel Martínez (McCann Worldgroup Europe / The Cyranos)
Creative Director : Jon Lavin (McCann Madrid)
Client Brief Or Objective
Target: General target (adults and young people) with overweight problemsStrategy: Associate the brand to healthy lifestyles
Implementation
Associate the brand to healthy lifestyles
Relevancy
Coca-Cola has an important role in the society and associate the brand to healthy lifestyles helps to build a healthier society