Coca-cola Film, Digital Skateboard ramp by WMcCann Brazil

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Skateboard ramp

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency WMcCann Brazil
Director Rafael Cazes E Breno Pineschi
Creative Director Carlos Murad
Production Hardcuore
Released December 2014

Credits & Description

Aiming to encourage young people to discover a move able to make them happy, Coca-Cola developed an activity created by WMcCann Brasil that gives continuity to the campaign entitled âDiscover your move in order to keep movingâ. An exclusive skateboard ramp was installed for one day at Flamengo Park, Rio de Janeiro, so lovers of this sport could do their maneuvers. The ramp explores the sinuosity of the classic white stripe present in Coca-Colaâs logo. The 75-second film created for internet shows the activation whose objective is to inspire teenagers to have a more active life.
On air since October, four films were broadcast on the internet starring young bloggers from different Latin American countries who discovered a playful and fun activity that was able to send them away from the computer. In Brazil, the campaignâs star is Bruna Veira, who signs the âDepois dos Quinzeâ (After Fifiteen) blog.
Title: Skate é #minhaparada
Category: Drinks, non-alcoholic
Brand: Coca-Cola
Media: Outdoor
Agency: WMcCann
Agency: WMcCann, São Paulo, Brazil
Production: Hardcuore
Country: Brazil
Director: Rafael Cazes e Breno Pineschi
Chief Creative Officer: Washington Olivetto
Creative Director: Carlos Ia Murad
Creatives: Adriano Nuevo
Creatives: Victor Martins
Creatives: Felipe Racca
Creative VP: Guime Davidson
Planning: Hui Jin Park, Roberto Vianello e Igor Santos
Account Service: Marcio Borges, Juliana Senna, Bruna Paraizo e Gustavo Tupinambá
Media planning: Carla Dart, Elton Baesso, Paloma Cordeiro, Ione Ribeiro e Maria Luiza Kruel
VP of Production: Marcelo Hack
RTVC: Regina Knapp, Viviane Dias e Natalia Soares
Production company: Hardcuore
Film Director: Rafael Cazes e Breno Pineschi
Production Director: Jazmin Castillo
Photography Director: Breno Cunha e Guilherme Sussekind
Post Production: Hebert Marmo
Sound Production: Diogo Strauz
Interpreters: Ledjane Motta e Maria Pia Saboia
Author: Diogo Strausz
Project Director: Karina Rios
Project Manager: Luana Carvalho
Client: Marcelo Pascoa, Florian Haensch, Paloma Azulay, Marina Rocha, Juliana Assad
Released: December, 2014