Coca-cola Film, Digital The Polar Bears Movie by Creative Artists Agency

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The Polar Bears Movie

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market United States
Agency Creative Artists Agency
Director John Stevenson
Creative Director Jessie Coulter
Art Director Simon Whiteley
Editor David Burrows, Jonathan Tappin
Production Scott Free Productions
Service Agency Animal Logic
Released May 2012

Awards

Clio Awards, 2013
Branded Entertainment & Content Film Bronze

Credits & Description

Advertiser: THE COCA-COLA COMPANY
Agency: CREATIVE ARTISTS AGENCY
Category: Static
Advertising campaign: THE POLAR BEARS MOVIE
Editing Company: Animal Logic
Director: John Stevenson
Chief Creative Officer: Jessie Coulter
Creative Director: Jessie Coulter
Sound Design/Arrangement: Kevin O’connell
Editor: Jonathan Tappin
Art Director: Simon Whiteley
Other Credits: Written By Dave Reynolds
Sound Design/Arrangement: Todd Homme
Animation: Animal Logic
Post Production: Animal Logic
Editor: David Burrows

Brief Explanation
We decided to re imagine and expand the world of the Coca-Cola Polar Bears for the first time in 83 years…and turn them into an entertainment franchise. But while the Polar Bears are iconic to Coca-Cola, consumers didn’t know anything about their world. Our goal was to reintroduce them to the world as a family you could know and love. This meant the Polar Bears would speak for the first time…and not drink Coke. Instead, the story’s family of characters, majestic Arctic world, and themes of togetherness and acceptance would be Coke’s voice, engaging audiences with the brand in a powerful and emotional way.