|Industry||Apparel, Clothing & Footwear|
|Media||Film, Digital, Interactive & Mobile|
|Agency||Publicis Sao Paulo|
|Agency||Salles Chemistri Sao Paulo|
|Creative Director||Luís Felipe Figueiredo E Antonio Correa|
|Art Director||Germano Weber E Marcelo Ferreira|
Credits & Description
To promote The Voice's new season on Sony Channel in Brazil, Publicis Brasil used the true view videos in YouTube to put the consumer as a judge in a musical contest. He had five seconds to approve the participant. If he skipped the ad, the singer was rejected. But if he did not skip, the singer was classified.