Colombo Film, Digital Colombo Shirt Store: Flying collection for Black Friday by Publicis Sao Paulo, Salles Chemistri Sao Paulo

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Colombo Shirt Store: Flying collection for Black Friday

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Publicis Sao Paulo
Agency Salles Chemistri Sao Paulo
Creative Director Luís Felipe Figueiredo E Antonio Correa
Art Director Germano Weber E Marcelo Ferreira
Copywriter Cadu Vigilia
Producer Miolos Fritos
Released November 2014

Credits & Description

To promote The Voice's new season on Sony Channel in Brazil, Publicis Brasil used the true view videos in YouTube to put the consumer as a judge in a musical contest. He had five seconds to approve the participant. If he skipped the ad, the singer was rejected. But if he did not skip, the singer was classified.
Media: Ambient
Category: Clothing & footwear
Client: Colombo
Agency: Salles Chemistri
Advertising Agency (Name, City, Country): Publicis Salles Chemistri, Sao Paulo, Brazil
Country: Brazil
Creative Director: Luís Felipe Figueiredo e Antonio Correa
Art Director: Germano Weber e Marcelo Ferreira
Copywriter: Cadu Vigilia
Producer: Miolos Fritos
Client Team Director: Alvaro Maluf
Client Team Director: Caroline Saraiva
Client Team Director: Elisângela Nascimento
Radio Director: Tato Bono
Radio Director: João Saddock
Casting: Marcos Vinicio
Casting: Elis Adami
Casting: Bruna Lino
Chief Executive Officer: Hugo Rodrigues
Published: November 2014