Comforpedic Film, Digital Smart begins with better sleep. by Arnold Worldwide New York

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Smart begins with better sleep.

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Industry Household maintenance & pet products
Media Film, Digital, Interactive & Mobile
Market United States
Agency Arnold Worldwide New York
Director Patrick Daughters
Art Director Sergio Flores
Copywriter Aaron Griffiths
Producer Adam Perloff
Production Rock Paper Scissors
Production The Directors Bureau
Service Agency A52 USA
Service Agency Charlex
Released May 2013

Credits & Description

Bedding experts at Simmons, along with Arnold Worldwide's New York office, Arnoldnyc, are launching the first national (and fully integrated) advertising campaign for the ComforPedic brand today, Monday, May 20th with some star power (see below). Jeff Willard, executive vice president of marketing at Simmons, as well as CCO Aaron Griffiths from Arnoldnyc, are available. ComforPedic is also celebrating its 10th Anniversary this year.
Account Team: Maggie Connors, Danielle Russo, Dale LaRue
Producer: Adam Perloff
Director of Integrated Production: David Fisher
Art Director: Sergio Flores
Copywriter: Aaron Griffiths
Production Co: The Directors Bureau
Director: Patrick Daughters
DP:Larkin Seiple
Executive Producer: Lisa Margulis
Line Producer: Julie Alford-Sawyer
Rock Paper Scissors
Editors: Carlos Arias
Assistant Editor: Maria Lee
Colorist: Tim Masick
Sound Designer: Goodpenny
Music Composers:Goodpenny
Sound Engineer: Eric Warzecha
Visual Effects: A52,
Visual Effects:Charlex