Doritos Film, Digital Wow by DraftFCB Chicago, Tool Of North America

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Wow

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Industry Confectionery & snacks, Chips, Fast food
Media Film, Digital, Interactive & Mobile
Market United States
Agency DraftFCB Chicago
Agency Tool Of North America
Released March 2013

Credits & Description

You may have seen this coming, but tasting the Cool Ranch Doritos Locos Tacos for the first time is still pretty mind-blowing. And all you can say is "Wow."
Taco Bell responded last week with the introduction of Cool Ranch Doritos Locos, an instant fan fave. In new spots from Draftfcb Orange County called “Wow” and “Duh,” fans like all-pro basketball player Kevin Love and liefcaster/web host iJustine are featured getting their taste of the new taco for the first time. “Wow” and “Duh” epitomize how wonderful the taco tastes and how everyone knew it would be totally delicious.
Brand: Taco Bell
Product: Doritos Locos Tacos
Agency Credits:
Jeff Fox, EVP, Managing Director
Yolanda Cassity, EVP, Group Managing Director
Eric Springer, EVP, Chief Creative Officer
Michael Bryce, EVP, Executive Creative Director
Adam Nowak, SVP, Group Creative Director
Kimberly Linn, Art Director
Andrew Ciaccio, Copywriter
Hawken Vance, Associate Art Director
Ari Alius, Associate Copywriter
Ken Muench, SVP, Group Director, Strategic Planning
Greg Dzurik, VP, Director, Strategic Planning
Jim Phox, SVP, Senior Producer
Terri Bevacqua, VP, Senior Producer
Dennis Pettigrew, Creative Director
Dominique Branham, Account Supervisor
Lauren Purmalis, Assistant Account Executive
Tara Vandenraadt, Assistant Account Executive