POLE OF INACCESSIBILITY by J. Walter Thompson Madrid for Corona

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POLE OF INACCESSIBILITY

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Spain
Agency J. Walter Thompson Madrid
Art Director Juan García Escudero
Copywriter Jaime Chávarri, Carlos Laserna
Producer Miguel Donaire, Rebeca Fernández
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Foods & Drinks Bronze
Cyber Lions Interface & Navigation Bronze

Credits & Description

Type of entry: Websites & Microsites
Category: Foods & Drinks
Advertiser: GMODELO
Product/Service: CORONA BEER
Agency: JWT SPAIN Madrid, SPAIN
Advertiser GMODELO
Product CORONA BEER
Entrant JWT SPAIN Madrid, SPAIN
Type of Entry: Websites & Microsites
Category: Foods & Drinks
Title: POLE OF INACCESSIBILITY
Advertiser/Client: GMODELO
Product/Service: CORONA BEER
Entrant Company: JWT SPAIN Madrid, SPAIN
DM/Advertising Agency: JWT SPAIN Madrid, SPAIN
Creative Director: Jaime Chavarri (JWT Spain)
Creative Director: Juan Garcia-Escudero (JWT Spain)
Interactive Creative Director: Curro Rubira (JWT Spain)
Interactive Creative Director: Eduardo Battiston (JWT Spain)
Copywriter: Jaime Chavarri (JWT Spain)
Art Director: Juan Garcia-Escudero (JWT Spain)
Copywriter: Carlos Laserna (JWT Spain)
Artr Director: Felix Ajenjo (JWT Spain)
Agency Producer: Luciano Firmo (JWT Spain)
Producer: Miguel Donaire (JWT Spain)
Producer: Rebeca Fernández (JWT Spain)
Programmer: Angel Ambrosio (JWT Spain)
Programmer: David Bautista (JWT Spain)
Deputy Managign Director/Head Of Digital: Fernando Martinez-Corbalan (JWT Spain)
Account Manager: Anja Hoehne (JWT Spain)
Brief Explanation
We travelled to the Pole of Inaccessibility, the farthest point on Earth from the ocean. From there, 7 of its inhabitants started a 7,500km journey to see the sea for the very first time. Much of the route would be in the middle of nowhere so, in order for the rest of the world to take part in this amazing trip, we recorded the whole journey from a POV perspective and geopositioned the most interesting moments. The result is an interactive documentary where users could travelled through the eyes of the main characters.