Corriere Della Sera Film, Digital Moms Don't Quit by FCB Milan

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Moms Don't Quit

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Industry Newspapers, Public awareness
Media Film, Digital, Interactive & Mobile
Market Italy
Agency FCB Milan
Associate Creative Director Gianluca Belmonte
Executive Creative Director Fabio Teodori
Art Director Fabio Mazzzuchelli, Cristiano Maifrè
Copywriter Gianluca Belmonte, Michele Vicari
Production Think Cattleya
Director Maria Guidone
Released May 2017

Credits & Description

Category: Public Interest, Ngo
Client: Corriere Dela Cera
FCB Milan Creative Team:
Agency: FCB Milan
Managing Director: Giorgia Francescato
Executive Creative Director: Fabio Teodori
Associate Creative Director: Gianluca Belmonte
Copywriter: Gianluca Belmonte, Michele Vicari
Art Director: Fabio Mazzzuchelli, Cristiano Maifrè
Head of Planning: Susanna Revoltella
Strategic Planner: Paolo Costella
Group Account Director: Paola Brunati
Executive Producer: Cristina Nardi

Think Cattleya Production:
CEO: Monica Riccioni
Executive Producer: Danielle Joujou
Producer: Arianna Messina
Director: Maria Guidone
Photo: Francesco Marullo
Music: Federico Landini
Photographer: Angelo Di Pietro

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive.