Bonfire by Havas Worldwide Chicago for Craftsman

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Bonfire

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Industry Tools, Do-It-Yourself Products
Media Film, Digital, Interactive & Mobile
Market United States
Agency Havas Worldwide Chicago
Released May 2014

Credits & Description

Craftsman Father's Day campaign -- on wire drive you'll find:
1. :30 Bonfire (for national TV spot and social)
2. :15 Bonfire (for national TV and pre-roll)
3. :60 Father's Day Song (for social media)
4. :30 Father's Day Song (for pre-roll)
Creative Credits
CCO – Jason Peterson
Group President – Paul Marobella
Group Creative Director – Bernie Gomez
Art Directors – Tom Houser and JP Ramirez
Copywriters – Zack Carlstrom and Beckett Short
Producer – Pat Douglass
Group Account Director – Stephen Bach
Account Supervisor – Andy Shaw
Program Director – Michele June
Content Manager – Danny Mota
Social Strategist – Laura Jastrum
Strategist – Anna Vlajkovich