D&AD Film, Digital Project P - When D&Ad Pencils Went Missing Around The World by Lucky Generals

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Project P - When D&Ad Pencils Went Missing Around The World

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Lucky Generals
Executive Creative Director Danny Brooke Taylor
Creative Director Danny Brooke Taylor
Creative Charlie Hurst, Eddie Fisher
Released April 2016

Awards

Circle Awards 2016
General Best Low Budget Idea Bronze

Credits & Description

Entrant Organisation: Lucky Generals
Client: D&Ad
Agency: Lucky Generals
Executive Creative Director: Danny Brooke-Taylor
Creative Director: Danny Brooke-Taylor
Creatives: Eddie Fisher, Charlie Hurst
Description: A D&Ad Pencil Is (one Of) The Most Prestigious Accolades In The Creative Community. But Sometimes We Dont Realise The True Value Of Things Until Theyre Gone. So To Remind The World How Precious The Awards Are, We Stole Them From Agencies Around The Globe. Rio To Melbourne, We Recruited Insiders Who Pinched The Pencils From Their Pedestals - Then Watched The Fun Begin. We Saw It All, As Hundreds Of Trophies Went Missing In A Highly Coordinated Heist. Only After 4 Days Of Confusion, Anger And Panic Did We Reveal It Was All For Our Call For Entries Campaign.