Dacia Film, Digital DACIA 10 Years Campaign by J. Walter Thompson Casablanca

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DACIA 10 Years Campaign

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Morocco
Agency J. Walter Thompson Casablanca
Director Matthieu Montonvani
Associate Creative Director Marouane El Hanafi
Executive Creative Director Ahmed Al-Zoghlami
Art Director Yasmine Lookmari
Copywriter Mouna Guedria
Producer Driss Ennaji
Production Sigma
Released May 2015

Credits & Description

Advertised brand: Dacia
Advert title(s): Dacia’s 10th Anniversary in Morocco
In Morocco, Dacia democratized automotive and has become the most sold car brand in the kingdom. Nevertheless, Dacia owners are considered as "sub category owners", the ones that could only buy the less expensive car in the market.Little do they care; those folks are proud of their car, taking pictures of it and sharing them on the Internet. All for a simple reason: before having their Dacia, owning a brand new car was a dream to them. As Renault Maroc’s Advertisng Group Manager, Siham Abid, puts it: "Almost 200.000 Moroccans have trusted the brand, and on its tenth anniversary, Dacia has decided to celebrate this choice by paying a wonderful tribute to its clients and their traditions. "The film portrays sequences that could have been taken from any of those clients’ lives: a young man’s first car, one’s engagement, a professional achievement… The film closes on a wink to tradition through its last scene showing a Tbourida celebration – an old but still very popular Moroccan folk equestrian show.
Advertising Agency: J. Walter Thompson Casablanca, Casablanca, Morocco
Agency website: http://www.jwt.com/mea
Executive Creative Director: Ahmed Al-Zoghlami
Associate Creative Director: MArouane El-Hanafi
Art Director: Yasmine Lookmari
Copywriter: Mouna Guedria
Additional credits:
Planner: Zakaria Chelouati
Account Manager: Sarah Bencherqi
Account Executive: Houda Moulki
TV Production: Ahmed Soltan
Managing Director: Hazem Kaddour
Production House: Sigma
Producer: Driss Ennaji
Executive Producer: Lardi Drissi
Executive Producer: Lamia Ghazi
Director: Matthieu Montonvani
DOP: Valentin Vignet
Published: Avril 2015