Dacia Film, Digital The Swap, il primo scambio di ruoli tra calciatori e giovani lavoratori by Publicis Italy

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The Swap, il primo scambio di ruoli tra calciatori e giovani lavoratori

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Italy
Agency Publicis Italy
Creative Director Francesco Martini, Alessandro Izzillo
Art Director Laura Aondio, Giorgio Luchetti
Copywriter Francesca Vitello, Michele Dell’Anna
Production Bedeschifilm
Director Gigi Piola
Released April 2017


PIAF 2017
Media Engagement - Silver

Credits & Description

Category: Automotive
Media: Experiential
Client: Renault Italia
Dacia Advertising&CRM Manager: Elisabeth Leriche
Dacia Advertising&CRM Executive: Daniele Reggi, Giulia Frere
Dacia PR manager: Paola Repaci

Advertising Agency: Publicis, Milan, Italy
Global Chief Creative Officer Publicis WW & CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Italy: Cristiana Boccassini, Bruno Bertelli
Creative Director: Francesco Martini, Alessandro Izzillo
Copywriter: Francesca Vitello, Michele Dell’Anna
Art Director: Laura Aondio, Giorgio Luchetti
Project manager digital: Vittorio Cafiero
Client service team: Simona Coletta, Giada Salerno, Benedetta Virga, Giulia Ratti
Agency Producer: Laura Pace

Production Company: Bedeschi film
Director: Gigi Piola
Assistant Director: Alberto Poli
Dop: Maxime Alexander
Esecutive producer: Federico Salvi
Producer: Martina Vanoli
Editor: Fabrizio Squeo

Digital Production: SDM
Media Center: OMD
Social Media: OMD
PR: Publicis Consultants
Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium.
Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place.
Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view.
We had 100% of national sport tv and press coverage, 2 millions interaction, and it quickly became the #1 trend topic.