Danone Film, Digital Toddlebox #YOTO by Chemistry Dublin

Adsarchive » Film , Digital » Danone » Toddlebox #YOTO

Toddlebox #YOTO

Pin to Collection
Add a note
Industry Dairy products & Eggs, Website
Media Film, Digital, Interactive & Mobile
Market Ireland
Agency Chemistry Dublin
Executive Creative Director Emmet Wright
Art Director Rob Boyle
Copywriter Kathryn Murphy, Laura Fitzgerald
Production Piranha Bar
Director Richard Chaney
Released May 2017

Credits & Description

Director Richard Chaney takes on one of the dreaded ‘no-no’s’ of film making – working with babies. Not just filming them, but making them rap!Toddlebox.ie is Danone’s educational platform for parents of babies between 1 and 3 years old, giving much needed informational out Toddler’s unique nutritional needs.Agency Chemistry scripted the ad which imagined a 1 year old rapper as the voice of his Toddlebox Crew, spitting bars about why their first 1000 days of life between 0-3 years old are a critical window to gain important nutrition.His crew of ‘gangster nappers’ bring the lyrics to life in their natural play and throw down some shapes for the chorus to highlight the rallying #YOTO (You Only Toddle Once).
Making that idea a reality took a little trickery. 3D and 2D face replacement animation supplemented the lead toddler’s natural cuteness.
Media: Web Film
Category: Publications & media
Client: Danone
Agency: Chemistry, Dublin
Production: Piranha Bar
Country: Ireland
Director: Richard Chaney
Executive Creative Director: Emmet Wright
Art Director: Rob Boyle
Copywriter: Laura Fitzgerald
Copywriter: Kathryn Murphy
Producer: Doireann De Buitlear
Visual Effects: Piranha Bar
Agency Producer: Fiona McGarry
Editing Company: Piranha Bar Edit House
Editor: Jamie Fitzpatrick
Music: Dunk Murphy
Published: May 2017