Decathlon Film, Digital Wave [video] 2 by Rosapark Paris

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Wave [video] 2

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Industry Sportswear, Athletic Footwear & Accessories, Apparel & Accessories Stores
Media Film, Digital, Interactive & Mobile
Market France
Agency Rosapark Paris
Director Hugues De La Brosse
Executive Creative Director Jean-Francois Sacco, Gilles Fichteberg
Creative Director Jamie Standen, Mark Forgan
Art Director Julien Saurin
Copywriter Nicolas Gadesaude
Production Birth
Director Hugues De La Brosse
Released July 2016


D&AD Awards, 2016
Media Use of Direct Media Wood Pencil

Credits & Description

Agency: Rosapark
Client: Decathlon
Agency Producer: Delphine Cotellon
Agency Producer: Justine Dudognon
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Creative Director: Mark Forgan
Creative Director: Jamie Standen
Director: Hugues de la Brosse
Executive Creative Director: Gilles Fichteberg
Executive Creative Director: Jean-François Sacco
Executive Producer: Hugo Legrand
Production Company: Birth
Sound Design: Schmooze
Account Manager: Rozenn Traineau
Chief Executive Officer: Jean-Patrick Chiquiar
Managing Director: Sacha Lacroix
Strategic Planner: Marine Thersiquel
In France, one in three sea users don¹t wear safety equipment. To remind them of the danger, and promote the new Tribord life vest, we gave them a taste of drowning by launching WAVE, a drink composed of 100% seawater. Over a sunny weekend, the drink was distributed on and around beaches and docks, and in 25 Tribord stores in 5 different countries. The can served as a media, with the selling points of the life jacket printed on its reverse side. The empty can could also be used for a 30% reduction in-store.