Delta Film, Digital FLY DELTA by Akqa Washington

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FLY DELTA

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Industry Airlines, Travel Agencies, Tour Operators & Travel Services
Media Film, Digital, Interactive & Mobile
Market United States
Agency Akqa Washington
Associate Creative Director Jefferson Liu
Creative Director Jon Reiling
Copywriter Rachel Gillett
Account Supervisor Lindsay Werner
Released May 2013

Awards

Cannes Lions 2013
Mobile Lions Tablets and Other Devices Bronze

Credits & Description

Type of entry: Tablets and Other Devices
Category: Tablets and Other Devices
Advertiser: DELTA AIR LINES
Product/Service: AIR TRAVEL
Agency: AKQA Washington, USA
Creative Director: Jon Reiling (AKQA)
Associate Creative Director: Jefferson Liu (AKQA)
Sr. User Experience Designer: Sarah Lockwood (AKQA)
Sr. User Experience Designer: Mick Hickman (AKQA)
Senior Designer: Khoi Tran (AKQA)
Senior Designer: Jacob Lockard (AKQA)
Senior Designer: Alfredo Medrano (AKQA)
Copywriter: Rachel Gillett (AKQA)
Production Artist: Molly Snowberger (AKQA)
Senior Creative Developer: Taran Reese (AKQA)
Senior Creative Developer: Jeff Algera (AKQA)
Director Of Technology: Doug Smith (AKQA)
Account Supervisor: Lindsay Werner (AKQA)
Senior Account Executive: Alyssa Waldheim (AKQA)
Assistant Account Executive: Adam Abbruzzese (AKQA)
Senior Digital Producer: Anastasia Vastola (AKQA)
Brief Explanation
In 2010, airlines were disappointing their customers even while they were posting profits. Inspired by the insight that travel can be complicated, but the tools shouldn’t be, Delta set out to create a digital platform that would transform the flying experience.
Because every moment along a journey is different, the Fly Delta platform of digital touchpoints is carefully tailored to each of them. From mobile on the go, to kiosks in the terminal and tablets at home or in flight, it’s comprehensive enough to handle the challenges of travel, and simple enough to surprise and delight.
Fly Delta for iPad is the first airline app to blend the utility of a travel tool with the fun people expect to have while on a trip. Before booking a flight, travelers can get inspired by destination guides for more than 150 locations and connect with their social networks to get recommendations.

Once on their way, the “What's Next?” feature continually guides them to the next point in their journey, and serves up timely information like directions to the airport and downloadable entertainment customized for their trip.

While in flight, the first-of-its-kind Glass Bottom Jet experience gives travelers a window on the world below, calling out points of interest, photos, and even letting them connect with friends from 30,000 feet.

Mobile Marketer had this to say about Fly Delta: “The new iPad app is a great example of how airlines need to be viewing more than just bookings and account management to take their mobile initiatives to the next level."

In the first week alone, Fly Delta for iPad met its internal revenue goal for the month and generated more than 100,000 downloads. It skyrocketed to #1 Travel App in the iTunes App Store, and won Gizmodo App of the Day and FWA Mobile of the Day honors.

As it matures, Fly Delta for iPad continues to hold solid footing amongst Delta's other channels, averaging 18,000 daily visits and serving as a preferred method of check-in, with over 1,200 completed each day.