Diesel Film, Digital DIESEL ISLAND by Santo Buenos Aires

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Santo Buenos Aires
Creative Director Pablo Minces
Art Director Bruno Dias
Creative Gui Seiz, Cameron Temple
Designer Josh Smith
Producer Lucila Pereyra Murray, Tania Zemljak
Released March 2011

Credits & Description

Category: Photography
Advertiser: DIESEL
Product/Service: DIESEL APPAREL
Date of First Appearance: Mar 10 2011
Entry URL: http://awards.stinkdigital.com/dieselisland
Creative Director: Pablo Minces (Santo, London)
Account Manager: Iggy Diez (Santo, London)
Producer: Lucila Pereyra Murray (Santo, London)
Executive Producer: Josh Tenser (Stink Digital, London)
Executive Producer: Mark Pytlik (Stink Digital, London)
Creative: Gui Seiz (Stink Digital, London)
Creative: Cameron Temple (Stink Digital, London)
Producer: Tania Zemljak (Stink Digital, London)
Lead Developer: Ian McGregor (Stink Digital, London)
Developer: Peter Arato (Stink Digital, London)
Developer: Matt Sweetman (Stink Digital, London)
Developer: Jamie Copeland (Stink Digital, London)
Art Director: Bruno Dias (Stink Digital, London)
Designer: Josh Smith (Stink Digital, London)
Creative Technologist: Dan Beattie (Stink Digital, London)

English Synopsis
Equal parts social game, fashion catalogue and irreverent history lesson, this tells the story of Diesel's sovereign state and prompts users to ascend the ranks from "Illegal Immigrant" all the way through to "President" by settling on the Island and performing civic duties which inform the democracy. Each Island President gets unmoderated control of Diesel's Twitter feed for a day.

Other features include the ability to explore the Island and the clothes via a 360 Streetview mechanic as well as the "Pirate Radio Station", where users can search for virtually any existing piece of music to soundtrack their experience.