Sportglasses by Ogilvy & Mather Buenos Aires for DirecTV

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Sportglasses

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Industry Cell phones, Smartphones & Accessories, Mobile applications
Media Film, Digital, Interactive & Mobile
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Creative Director Alejandro Blanc
Art Director Nicolas Corvino Rius
Copywriter Juan Manuel Fombella.
Released May 2017

Credits & Description

Category: Electronics, Technology
Media: Film
Advertised brand: DIRECTV/ DTV
Advert title(s): SPORTGLASSES
Media: Film / Digital / Experiential
Advertising Agency: OGILVY ARGENTINA
General Creative Director: MAXIMILIANO MADDALENA
Creative Director: ALEJANDRO BLANC
Head of Art: DIEGO GRANDI/ VIRGINIA BELLO SMITH
Art Director: NICOLAS CORVINO RIUS
Copywriter: JUAN FOMBELLA
Additional credits: ORUGA CINE
Published: APRIL 2017

Synopsis:
DirecTV presents: Sportglasses. The revolutionary invention that will change the way the average man watches football.
It´s an innovative set of glasses (like Google´s but useful) that let you tune into the best football from any location without being noticed.
Simply connect them via Bluetooth to your cell phone and watch games live with DirecTV´s Sports app.
An idea that enables all football fans to be where they must, yet doing what they want.
Perfect for baptisms, Bar Mitzvahs, weddings, graduations, funerals, condo meetings, birthday parties, church, or any less interesting event than a Lazio-Torino.