Open Polytechnic Film, Digital Guitar Bum by Tango Communications

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Guitar Bum

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Industry Education
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency Tango Communications
Director Karl Lear
Art Director Jonathan Bardsley
Copywriter Vaughn Davis
Producer Gareth Davies
Production Red Yeti
Released June 2013

Credits & Description

The clips promote the Open Polytechâs Level 2 NCEA distance learning programme (the only one available in New Zealand) and are aimed at young people whoâve left school without the qualification. Going for pre-rolls was a risky choice, but was right for the audience. "We worked hard to pin down where these guys would be spending their media time and kept coming back to YouTube. The challenge though is not to be one searches for a burnouts vid expecting an ad. So weâve tried to give people a bit of a laugh as well."
The clips feature a horse-mask-wearing bloke before and after NCEA works its magic.
Category: Education
Client: Open polytechnic
Agency: Tango Communications
Production: Red Yeti
Country: New Zealand
Director: Karl Lear
Executive Creative Director: Vaughn Davis
Art Director: Jonathan Bardsley
Copywriter: Vaughn Davis
Producer: Gareth Davies
General Manager: Joel Frost