|Media||Film, Digital, Interactive & Mobile|
|Art Director||Jonathan Bardsley|
Credits & Description
The clips promote the Open Polytechâs Level 2 NCEA distance learning programme (the only one available in New Zealand) and are aimed at young people whoâve left school without the qualification. Going for pre-rolls was a risky choice, but was right for the audience. "We worked hard to pin down where these guys would be spending their media time and kept coming back to YouTube. The challenge though is not to be crap.no one searches for a burnouts vid expecting an ad. So weâve tried to give people a bit of a laugh as well."