Like hunting by Konstellation, Copenhagen for Doctors Without Borders/ MSF

Like hunting

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Denmark
Agency Konstellation, Copenhagen
Creative Director Thomas Pries
Released March 2013

Credits & Description

Media: Online
Category: Public interest
Agency: Konstellation
Brand: Doctors Without Borders
Geo: Europe, Denmark
We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations! www.msf.dk/likes

Advertising Agency: Konstellation, Copenhagen, Denmark
Digital producer: Christina Krog Madsen
Creative Director: Thomas Pries
Prototyping: Kristian Rix
Design: Michael Victor-Hansen
Programming: Rasmus Schlünsen, Mads Sülau Jørgensen
Client Services Director: Nicolai Elmqvist