Dompé -Italian Federation for Rare Diseases Film, Digital In the Woods by Saatchi & Saatchi Milan

In the Woods

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market Italy
Agency Saatchi & Saatchi Milan
Executive Creative Director Agostino Toscana
Creative Director Alessandro Orlandi, Manuel Musilli
Art Director Alessandro Orlandi
Senior Copywriter Antonio Di Battista
Production Think Cattleya
Director Roberto Saku Cinardi
Released February 2017

Credits & Description

Category: Health
Media: Film
Brand: Dompé
Agency Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Director: Alessandro Orlandi, Manuel Musilli
Art Director: Alessandro Orlandi
Senior Copywriter: Antonio Di Battista
Account Manager: Carola Canossi
TV Producer: Erica Lora Lamia
Director: Roberto Saku Cinardi
Dop: Giuseppe Favale
Screenwriters: Luca Speranzoni, Antonio Di Battista
Editor: Marcello Saurino
Music & Sound design: Guido Smider e Michele Caiati
Production Company: Think Cattleya
Producer: Martino Benvenuti
PR & Digital Agency: APCO Worldwide
Published: February 2017
To mark World Rare Disease Day, biopharmaceutical company Dompé and Saatchi & Saatchi Italy have created the video ‘In The Woods’ showcasing a man surrounded by darkness – a metaphor for people fighting rare eye diseases and the ray of hope offered by scientific research.
The #fightforlight awareness-raising campaign is being promoted by Dompé who are actively involved in researching therapeutic solutions for rare diseases in the field of ophthalmology.